An ambitious expansion programme will see Fishing Republic launch 12 new superstores throughout East Anglia and the South of the country, commencing with the opening on 4th March of a new shop in Ipswich, Suffolk.
Explaining the company’s decision to open superstores, CEO Steve Gross said: “We live in a ‘gimme now’ society. These days customers expect the widest possible choice instantly, both online and in store. Our stores may carry in excess of 25,000 product lines, whilst smaller retailers do not have the physical space to hold this kind of inventory.
“It’s quite common for our customers to drive an hour or more to visit our shops, and because we’re located on busy retail and business parks, they’ll often make a day of it, dropping the family off in the nearby shopping precinct whilst they indulge in a little retail therapy of their own.
“Angling is especially popular throughout East Anglia and in and around Ipswich, in particular. Not only is the town situated on the coast, it’s also close to the Broads and numerous rivers, lakes and commercial fisheries. Our new store reflects this diversity, providing a one-stop ‘destination’ shop for anglers from the main branches of the sport, carp and coarse, match and sea.”
As with previous launches, the formal opening of Fishing Republic Ipswich will be marked with a one-day-only sale, featuring savings of up to 50% on leading brand tackle and accessories.
